Wednesday 26 January 2011

Rolling Stone Magazine!!!!

Rolling Stone is a magazine based in the U.S. The magazine is devoted to music,politics,and popular culture. It was founded in San Francisco in 1967 by Jann Wenner ( editor and publisher) and Ralph J. Gleason.

The magazine was known for its political coverage in the 1970’s. The magazine then changed their format in the 1990’s to appeal to younger generation of readers often focusing on young television or films cators and pop music. This led to a lot of criticism. However in recent years the magazine has chaged back to its original mix of contents.

To get the magazine started Jann Wenner borrowed $7, 500 form his family. In the first edition of the magazine Jann Wenner wrote that Rolling Stone was not just about music but also about the attitudes that music embraces. Since then the printed format of the magazine has gone through a lot of changes. The first publications in 1967 to 1972 were in folded tabloid newspaper format with no staples and black ink and one single colour highlight that changed each edition. Then in 1973 editions were done on 4 colour press in a different newsprint size .In 1980 it became a gloss paper large format magazine. And present time editions are regular sized magazines.

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