Expectations of the Audience

Genre
The genre of this band is alternative rock. Usually Nickelback’s music videos are performance based but also story based. Although the band is known as a rock band they have also made music of the genres of alternative rock and heavy metal.

Promo videos already made
As I stated before the bands music videos usually have a mixture of both performance and story within the music video. For example the video for their song “I’d come for you”. This video has a story but also shows the band performing the song.


Music Video for "I'd come for you"





Target Audience-Fan based expectations
Most of the people I asked said that they expected Nickelback’s music videos to include a story along with a performance. They also said that they expect the band to be in all their music videos as this is the case in all of their music videos.